The new logo of Eaglecrest Ski Area is a throwback to the ski area’s original logo. (Courtesy photo | Eaglecrest)

The new logo of Eaglecrest Ski Area is a throwback to the ski area’s original logo. (Courtesy photo | Eaglecrest)

Eaglecrest brings back refined logo featuring formline design

Sealaska Heritage Institute artist improves formline elements of design

Eaglecrest Ski Area turned back the clock in coming up with its new logo.

The ski area revealed on social media last month it would be swapping out its logo with an “old friend,” a revised version of Eaglecrest’s original logo from 1976.

Gone is the orange bald eagle and mountain range set against a blue and black backdrop. Taking its place is a red, teal and black eagle head overlapping a cutout of Alaska.

A side-by-side look at Eaglecrest’s new and old logos. (Courtesy photos | Eaglecrest)

A side-by-side look at Eaglecrest’s new and old logos. (Courtesy photos | Eaglecrest)

“I think with the new logo, it represents the original Eaglecrest when it was first formed, all that community passion behind it,” Erin Lupro, Eaglecrest’s Director of Snowsports School, Rental, Repair and Retail, said.

Lupro said the old logo was originally going to be saved for the ski area’s 50th anniversary season. However, she said the staff liked it so much they wanted to bring it back sooner.

Lupro, who started working on the project last summer, said she couldn’t find who created the old logo. In an effort to make sure it would still be culturally appropriate to use, Eaglecrest consulted with Sealaska Heritage Institute President Rosita Worl.

Worl told the ski area the design would not be considered cultural appropriation.

A sticker showing the original Eaglecrest logo. (Courtesy Photo | Eaglecrest)

A sticker showing the original Eaglecrest logo. (Courtesy Photo | Eaglecrest)

“SHI’s policy seeks protection of clan crest designs and restricts others but the clan from using them, but the policy allows for public, general use of generic formline design,” she said in an email to the Empire.

Worl said she proposed that SHI artist Donald Gregory improve the design’s formline elements.

“Donald has studied with master artists, and he knows and understands formline,” Worl said.

Lupro said the mountain has gone through about five different logos. The new design will appear on everything including promotional material, rental shop equipment and sweatshirts starting next season.


• Contact sports reporter Nolin Ainsworth at 523-2272 or nainsworth@juneauempire.com. Follow Empire Sports on Twitter at @akempiresports.


More in Sports

The Juneau-Douglas High School: Yadaa.at Kalé softball team were crowned state champions on Jun 5, 2021, winning the championship for the first time in approximately eight years, said coach Lexie Razor. (Courtesy photo / Shaley Hunt)
JDHS softball takes home state championship

High temps didn’t stop the softball team from bringing the heat.

The Juneau-Douglas High School: Yadaa.at Kalé baseball and softball teams will travel to Anchorage this weekend to compete in their respective state tournaments. (Unsplash / Thomas Park)
Beginnings and ends: Teams head to state as others wind down

Young teams will make for lively seasons next year.

Members of the JDHS girls soccer team celebrate after clinching the state soccer title. The team capped a perfect season by besting the Soldotna Stars 5-1 to clinch the Division II title. (Courtesy Photo/Carolyn Kelley)
JDHS girls soccer clinches state title

Juneau’s soccer teams dominate state tournament

The Juneau-Douglas High School: Yadaa.at Kalé boys’ basketball team recently held our end of the season awards ceremony. (Ben Hohenstatt / Juneau Empire File)
Coaches’ Corner: JDHS boys basketball

Year-end awards and acknowledgments.

Avery Kreischer winds up to deliver a pitch to Sydney Strong during a mid-April practice at Thunder Mountain High School. TMHS will play host to the Region V Tournament in the coming days. (Ben Hohenstatt / Juneau Empire file)
Baseball and softball regional tournaments kick off Thursday

The end beckons for the bat and ball brigade.

Eli Mead of Thunder Mountain High School jumps a hurdle during the Region V Track Meet at TMHS on Saturday, May 22. Mead finished first in the 300 hurdles for Region V, Division 1. (Ben Hohenstatt / Juneau Empire)
Track teams wrap regionals, prepare for state meet

The state meet goes down in Anchorage this upcoming weekend.

Pictured are assistant coach Ethan Billings, Cambry Lockhart, Gwen Nizich, Nadia Wilson, Cailynn Baxter, Alayna Echiverri, Kerra Baxter, Tatum Billings, Layla Tokuoka, Bergen Erickson and coach Tanya Nizich.  (Courtesy Photo / Haley Tokuoka)
Local club basketball team takes 3rd in tournament

Missing basketball? Join the club.

Zack Pursell, assistant coach for the Juneau-Douglas High School: Yadaa.at Kalé track team, puts James Connally’s name on the school record board for breaking a long-standing record for the 100 meter dash on May 11, 2021. (Michael S. Lockett / Juneau Empire)
JDHS junior breaks 40-year-old school track record

The 100 meter dash record has stood since Reagan was president.

Caleb Peimann, surrounded by family and coaches, signs his letter of intent to swim for Colorado College in Colorado Springs, Colo. (Courtesy photo / Scott Griffith)
Sprung for the Springs: JDHS senior signs with Colorado College

He’ll compete on the liberal arts college’s swim team.

The Juneau-Douglas High School: Yadaa.at Kalé and Thunder Mountain High School track teams held a meet at TMHS on April 30, 2021 as the track season gets going. (Courtesy photo / Dwayne Duskin)
Track teams up and running for spring season

Athletes are excited to get competing, coaches say.