Another bad policy is being floated as a softer, gentler version of the cruise ship ban petition that failed two years ago. Don’t fall for it, Juneau. This new effort is the definition of a wolf in sheep’s clothing.
The current proposal to limit cruise traffic by banning operations on Saturdays and on July 4 may sound like no big deal. In reality this proposal threatens the economic health of our community which relies heavily on the revenues generated by visitors.
In 2023 alone the cruise industry contributed a whopping $375 million in direct spending to Juneau’s economy. This spending supported not only those directly employed by the cruise lines, but also numerous other jobs in local businesses that benefit from visitor spending, like tours and retail shops. The industry also generated over $22 million in various fees, including marine passenger fees and sales taxes, which are absolutely crucial for maintaining the public services our community depends on.
These are big numbers for a small city. They represent real impacts on the livelihoods of our residents and the overall health of our local economy. Ongoing efforts to manage cruise traffic and minimize community impacts are still being worked out. These initiatives need time to prove their effectiveness before we consider dramatic changes like the proposed ban.
From someone who cares not just about the “here and now,” but also our community’s future and families’ ability to stay here, the proposed ban is a big gamble that threatens our financial stability. Our schools and public services, already under financial strain, rely significantly on the revenues generated by cruise visitors. A reduction in this funding source could lead to further cuts in essential services, and more public buildings being closed. No one wants this, but the potential impacts are real and they are awful.
For those who may have forgotten about the empty docks during the 2020 pandemic, cruise tourism is a cornerstone of Southeast Alaska’s economy, especially post-pandemic. Significant federal investments in our infrastructure have not only improved life for residents but also made our region more attractive to visitors. The tourism sector’s growth has been healthy, with a regional GDP increase of 15% from 2021 to 2022. We are on the upswing.
When we consider the situation objectively and take emotion out of it, the decision becomes clear. Refusing to sign the petition to ban cruises is the smart choice. It’s not just about preserving jobs or tax revenues; it’s about ensuring the long-term prosperity of Juneau. We need a balanced approach that accounts for both the economic benefits and the quality of life in our city without compromising our financial health or the ability to provide basic services that attract, not repel, young people and families.
We love Juneau. We are proud to live here. We want to stay here, as do many of our friends and colleagues. This heartfelt desire leads us to stand up in public to oppose the cruise ban proposal. To our fellow neighbors, please consider what is at stake and decline to sign the petition.
• McHugh Pierre and Craig Jennison are the co-chairs of Protect Juneau’s Future.
