Jeremy Woodrow has been named the executive director of the Alaska Seafood Marketing Institute. (Michael Penn | Juneau Empire)

Jeremy Woodrow has been named the executive director of the Alaska Seafood Marketing Institute. (Michael Penn | Juneau Empire)

Fishing for answers with new seafood marketing director

Alaska Seafood Marketing Institute hires new director

Jeremy Woodrow calls his new position at the Alaska Seafood Marketing Institute a “lifelong dream.”

It’s not hard to see why, either.

Woodrow, who on Monday was named the executive director of the Juneau-based marketing group, grew up around commercial fisheries before studying public relations and advertising in college.

“Being able to blend something that’s been always a part of my life with a career, that’s a lifelong dream,” Woodrow, 38, said.

Woodrow has been the interim executive director for the last six months, and was the marketing group’s communications director before that. ASMI markets Alaska seafood in an effort to drive up its economic value, providing information and resources to consumers and the places they buy it.

Before joining ASMI, Woodrow was the communications officer for the Alaska Department of Transportation and Public Facilities. He also has experience with Schiedermayer & Associates, ASMI’s former public relations agency. He takes over for Alexa Tonkovich, who left the group in December for educational opportunities.

The Empire spoke with Woodrow on Tuesday afternoon inside his downtown office to talk about the job.

Q: Many people, a lot of Alaskans, might assume that Alaskan seafood would sell itself. What are some things people may not know about the Alaska Seafood Marketing Institute?

A: A lot of people — especially Alaskans — we know that we have the best fish in the world. But what a lot of Alaskans probably don’t realize is to a prospective buyer, someone who’s buying seafood from across the world, there is an equivalent competitive species for every single species of fish that comes out of our water. Everybody is very aware of farmed salmon. Farmed salmon competes one-to-one with Alaska salmon to a prospective buyer in the world markets. There’s East Coast halibut as there is West Coast or Pacific halibuts. Our black cod, which is considered some of the best fish in the world, competes with Chilean sea bass. There is competition on availability and price and quality to every single one of the species that we have. It’s not just as easy as selling fish from Alaska, it’s selling fish from Alaska that competes one-to-one (with other fish). And that’s just in fish. There is competition amongst other proteins and plant-based diets where seafood has to find its way into the consumer’s mind.

Q: What’s been the best part of being the interim executive director for the last six months?

A: As I told a lot of people, being the interim director, you get to test drive the car without having to buy it. … You get to experience the seafood industry in a different way than perhaps I did as a communications director. You get involved in some conversations that are

deeper than what I looked for as stories as a communications director. Those deeper conversations go to bigger solutions. One of the challenges I enjoyed and will continue to enjoy is trying to find solutions for the seafood industry.

Q: Is there a particular solution that you’re working on now?

A: A great one that we’ve been very involved in, and it’s not something that ASMI is carrying the weight alone, but the tariff situation between the U.S. and China is a big issue to the entire industry. We’ve been working closely with other trade associations that are involved in the Alaska seafood industry and making sure to be engaged with our delegation in D.C. so they’re aware of the needs of the industry, too. That’s something that isn’t going away, and that’s definitely a challenge that we’ve been trying to take on head-on at ASMI from a marketing perspective.


• Contact sports reporter Nolin Ainsworth at 523-2272 or nainsworth@juneauempire.com. Follow Empire Sports on Twitter at @akempiresports.


More in News

(Michael Penn / Juneau Empire File)
Police calls for Saturday, Feb. 4, 2023

This report contains information from law enforcement and public safety agencies.

Officer William Hicks stands with JPD Chief Ed Mercer and Deputy Chief David Campbell during a swearing in ceremony for Hicks on Thursday at the JPD station in Lemon Creek. (Jonson Kuhn / Juneau Empire)
New officer joins JPD’s ranks

The Juneau Police Department welcomed a new officer to its ranks Thursday… Continue reading

These photos show Nova, a 3-year-old golden retriever, and the illegally placed body hold trap, commonly referred to as a Conibear trap, that caught her while walking near Outer Point Trail last week. (Courtesy / Jessica Davis)
Dog narrowly survives rare illegally placed trap in Juneau

State wildlife officials outlined what to do if found in similar situation

Gavel (Courtesy photo)
Public defender agency to refuse some cases, citing staffing

ANCHORAGE — A state agency that represents Alaskans who cannot afford their… Continue reading

(Michael Penn / Juneau Empire File)
Police: Gift card scam connected to hoax Fred Meyer threats

This article has been moved in front of the Empire’s paywall. A… Continue reading

This is a concept design drawing that was included in the request for proposal sent out by the Alaska Department of Transportation and Public Facilities seeking outside engineering and design services to determine whether it’s feasible to build a new ferry terminal facility in Juneau at Cascade Point. (Alaska Department of Transportation and Public Facilities)
DOT takes steps toward potential Cascade Point ferry terminal facility

It would accommodate the Tazlina and or Hubbard, shorten trips to Haines and Skagway

(Michael Penn / Juneau Empire File)
Police calls for Friday, Feb. 3, 2023

This report contains information from law enforcement and public safety agencies.

Alaska Supreme Court Chief Justice Daniel Winfree gets a standing ovation from the Alaska State Legislature as he enters the House chamber Wednesday to deliver his final State of the Judiciary speech. Winfree is stepping down next Monday when he reaches the mandatory retirement age of 70. (Mark Sabbatini / Juneau Empire)
Chief justice bids lawmakers a fervent farewell

Daniel Winfree, in State of Judiciary days before retirement, warns about mixing politics and courts

U.S. Rep. Mary Peltola, D-Alaska, stands in the well of the House Chambers with other Democrats, including former Speaker Nancy Pelosi, to hear Hakeem Jeffries, D-N.Y., deliver remarks shortly after becoming the new minority leader on Jan. 6. The speech came after a nearly weeklong stalemate by Republicans in electing a speaker after they won a narrow majority in November’s election. (Screenshot from C-SPAN video feed)
Peltola learning the House party is over

Distractions and inaction replace honeymoon headlines as Alaska’s new rep joins minority.

Most Read