Alyssa London, second from right, and her team are working to produce Culture Story, which will showcase modern Alaska Native cultures across and outside of Alaska. (Courtesy photo / Culture Story)

Alyssa London, second from right, and her team are working to produce Culture Story, which will showcase modern Alaska Native cultures across and outside of Alaska. (Courtesy photo / Culture Story)

Team works to tell positive, accurate stories about Alaska Native life

Show aims to show Alaska Native cultures as they thrive in the modern world.

While schools in the Lower 48 may not always teach much nuance about the Indigenous people of Alaska, if they teach about them at all, at least one Alaska Native woman is taking steps to show the many modern Alaska Native cultures in a positive and accurate light.

From the High Arctic to the diaspora of Alaska Natives across the wider world, Alyssa London and her team, aim to show a modern and vibrant culture that many people may not know about in their nascent show, “Culture Story.”

“The themes of the show are about the value system of Alaska Natives, the food, the subsistence culture, the faith worldview, the family dynamics and the fashion and the art,” London said in a phone interview. “The idea is to educate, enlighten and inspire the audience to have a different idea of what is happiness in a different lifestyle.”

[Sharing techniques with the next generation]

The idea isn’t a new one for her, London said, but a seed that was planted long ago and is beginning to bear fruit. Promoting cultural tourism is a motive for her, London said.

“It’s building on this realization that it really means a lot to Alaska Native people to see themselves represented in media and on television,” London said. “I’ve wanted to do this for a really long time. The initial idea was in 2014 when I was Sealaska’s board youth adviser.”

In partnership with the Alaska Humanities Forum and with grants and financial assistance from a number of organizations, London is busy putting together the nascent series’ first footage, shot in Utqiagvik.

Alyssa London and her team, shown here shooting a trailer in Utqiagvik, are working to produce Culture Story, which will showcase modern Alaska Native cultures across and outside of Alaska. (Courtesy photo / Culture Story)

Alyssa London and her team, shown here shooting a trailer in Utqiagvik, are working to produce Culture Story, which will showcase modern Alaska Native cultures across and outside of Alaska. (Courtesy photo / Culture Story)

“I chose to have this trip be the first step in executing the vision,” London said. “As a Tlingit, this is as far north as I go.”

London chose Utqiagvik as her team’s first destination to step away from Southeast Alaska, which she knows well.

“My role as the host and creator of this is to guide the audience; ask the questions those kinds of people would want to ask,” London said. “I am not familiar with this [area], so I will ask more of the questions the audience would ask. ‘This is nuts!’ That’s how I want people to feel when they watch it.”

As London and her team cut the trailer together, she hopes to secure more funding to cover all the major regions of Alaska: Southeast, Arctic, Southwest, Interior and Southcentral, as well as Alaska Native cultures in diaspora, doing both major episodes and smaller webisodes.

“Sealaska’s contribution will help with editing the trailer and pre-production for the next phase,” London said. “I chose to have this trip be the first step in executing the vision.”

From the villages in the Southeast to the Arctic and everything in between, there are 231 of federally recognized tribes in Alaska, according to the state of Alaska, all of them distinct from each other in ways large and small.

“My platform was about showcasing the vitality of Alaska Native cultures,” London said. “What I get passionate about is all the nuances of Alaska Native culture.”

Supported by grants and partnerships with Alaska Airlines, the Alaska Humanities Forum, the Rasmuson Foundation, the Atwood Foundation and Sealaska Corporation, London will be taking the project forward as other organizations hopefully sign on, she said.

“We were encouraged to see the goals for the series and Alyssa’s personal contributions to helping to perpetuate our rich storytelling from Southeast,” said Matt Carle, Sealaska’s senior director of corporate communications, in a news release. “London and the Forum hope to secure additional funding from other Alaska Native Corporations and corporate partners across the state.”

“Culture Story” will be putting out updates as material is produced through their social media, including Facebook and Instagram, London said.

• Contact reporter Michael S. Lockett at (757) 621-1197 or mlockett@juneauempire.com.

More in News

Brenda Schwartz-Yeager gestures to her artwork on display at Annie Kaill’s Gallery Gifts and Framing during the 2025 Gallery Walk on Friday, Dec. 5. (Mari Kanagy / Juneau Empire)
Alaska artist splashes nautical charts with sea life

Gallery Walk draws crowds to downtown studios and shops.

A totem pole, one of 13 on downtown’s Totem Pole Trail in Juneau, Alaska, Nov. 27, 2024. (Christopher S. Miller/The New York Times)
Downtown Juneau experiences its first significant city-level snow fall of the season as pictured on Saturday, Dec. 6, 2025. (Mari Kanagy / Juneau Empire)
Sub-zero temperatures to follow record snowfall in Juneau

The National Weather Service warns of dangerous wind chills as low as -15 degrees early this week.

A truck rumbles down a road at the Greens Creek mine. The mining industry offers some of Juneau’s highest paying jobs, according to Juneau Economic Development’s 2025 Economic Indicator’s Report. (Hecla Greens Creek Mine photo)
Juneau’s economic picture: Strong industries, shrinking population

JEDC’s 2025 Economic Indicators Report is out.

Map showing approximate location of a 7.0-magnitude earthquake on Saturday, Dec. 6, 2025. (Courtesy/Earthquakes Canada)
7.0-magnitude earthquake hits Yukon/Alaska border

Earthquake occurred about 55 miles from Yakutat

A commercial bowpicker is seen headed out of the Cordova harbor for a salmon fishing opener in June 2024 (Photo by Corinne Smith)
Planned fiber-optic cable will add backup for Alaska’s phone and high-speed internet network

The project is expected to bring more reliable connection to some isolated coastal communities.

Gustavus author Kim Heacox talked about the role of storytelling in communicating climate change to a group of about 100 people at <strong>Ḵ</strong>unéix<strong>̱</strong> Hídi Northern Light United Church on Wednesday, Dec. 3, 2025. (Mari Kanagy / Juneau Empire)
Author calls for climate storytelling in Juneau talk

Kim Heacox reflects on what we’ve long known and how we speak of it.

The Juneau road system ends at Cascade Point in Berners Bay, as shown in a May 2006 photo. (Michael Penn / Juneau Empire file)
State starts engineering for power at proposed Cascade Point ferry terminal

DOT says the contract for electrical planning is not a commitment to construct the terminal.

Most Read