This photo shows a sign marking the Division of Motor Vehicles office in the Mendenhall Valley area of Juneau. Department of Administration Commissioner Kelly Tshibaka announced Monday that she was ordering a review of Division of Motor Vehicles’ processes to determine how plates reading “3REICH” were issued. (Ben Hohenstatt / Juneau Empire File)

This photo shows a sign marking the Division of Motor Vehicles office in the Mendenhall Valley area of Juneau. Department of Administration Commissioner Kelly Tshibaka announced Monday that she was ordering a review of Division of Motor Vehicles’ processes to determine how plates reading “3REICH” were issued. (Ben Hohenstatt / Juneau Empire File)

State to investigate issuance of offensive license plate

An Alaska department plans to investigate the issuance of “3REICH” personalized license plates.

  • By BECKY BOHRER Associated Press
  • Tuesday, January 26, 2021 4:40pm
  • News

By BECKY BOHRER

Associated Press

An Alaska department plans to investigate the issuance of “3REICH” personalized license plates, while a spokesperson for Gov. Mike Dunleavy said Dunleavy removed a member of Alaska’s Human Rights Commission for comments she made about the controversy.

The issue drew attention after a former newspaper editor, Matt Tunseth, posted a picture of the plate on social media. Tunseth later wrote he was at a stop light in Anchorage on Friday when he saw the plate and took a photo.

Debate over the issue gained traction on social media and blogs over the weekend, and Department of Administration Commissioner Kelly Tshibaka announced Monday that she was ordering a review of Division of Motor Vehicles’ processes to determine how the plates were issued. The division falls under Tshibaka’s department. Her statement did not indicate when the plates were issued.

Tshibaka’s statement said her office learned over the weekend that “several Alaskans were concerned about messages conveyed” on personalized plates. She did not specify the messages, but a spokesperson, Kelly Hanke, in response to concerns raised by a state lawmaker, confirmed the office had received complaints about a plate that read “3REICH.”

Tshibaka said the plates in question had previously been recalled by the motor vehicles division and replacement standard plates were issued for display instead. She said the department was notifying law enforcement about the “unauthorized” plates.

The division “has strict guidelines and protocols for issuing personalized license plates, which prohibit references to violence, drugs, law enforcement, race, ethnicity, gender, sexual orientation and other government entities,” she said, adding that the DMV has a process by which it can recall plates if they are later deemed inappropriate or inoffensive. That process was used in this case, she said.

Hanke told The Associated Press by email Tuesday that the “3REICH” plate was recalled in January, and a notice was sent to the owner with a new standard plate. A list of rejected plates Hanke provided also included one that read “FUHRER.” She said she believed that one was recalled in December.

“Once a plate is replaced it is illegal for use. An owner of a vehicle displaying an invalid plate can be ticketed just like an expired tag on a plate,” Hanke wrote.

The Nazi regime in Germany often was referred to as the Third Reich, with its leader, Adolf Hitler, known as the Fuehrer.

Jamie Allard, who Dunleavy appointed to the state Human Rights Commission, said “fuhrer” in German means leader and “reich,” realm, in social media comments in response to a blogger’s article about the plates.

“If you speak the language fluently, you would know that the English definition of the word, the progressives have put a spin on it and created their own definition,” Allard wrote, adding in another comment that she is “not for banning free speech.”

Dunleavy spokesperson Jeff Turner said the governor “felt it was in the best interest of the board” to remove Allard from the rights commission immediately.

Turner, in an email Tuesday, said the comments made by Allard had become a distraction for the commission and “its mission to ensure equality and fair treatment of all Alaskans.”

In an email to the AP, Allard said she condemns racism “in every form,” and supports the commission’s work.

“In light of recent attacks against me, I feel it is best to step aside, so the commission can focus on its work, and it will allow me more time to focus on my Assembly duties,” Allard wrote, referencing her work as a member of the municipal assembly of Anchorage.

More in News

The northern lights are seen from the North Douglas launch ramp late Monday, Jan. 19. A magnetic storm caused unusually bright northern lights Monday evening and into Tuesday morning. (Chloe Anderson/Juneau Empire)
Rare geomagnetic storm causes powerful aurora display in Juneau

The northern lights were on full display Monday evening.

teaser
Juneau activists ask Murkowski to take action against ICE

A small group of protesters attended a rally and discussion on Wednesday.

Cars pass down Egan Drive near the Fred Meyer intersection Thursday morning. (Clarise Larson / Juneau Empire file photo)
Safety changes planned for Fred Meyer intersection

DOTPF meeting set for Feb. 18 changes to Egan Drive and Yandukin intersection.

Herbert River and Herbert Glacier are pictured on Nov. 16, 2025. (Mari Kanagy / Juneau Empire)
Forest Service drops Herbert Glacier cabin plans, proposes trail reroute and scenic overlook instead

The Tongass National Forest has proposed shelving long-discussed plans to build a… Continue reading

A tsunami is not expected after a 4.4-magnitude earthquake northwest of Anchorage Wednesday, Feb. 4, 2026. (U.S. Geological Survey)
No tsunami expected after 4.4-magnitude earthquake in Alaska

U.S. Geological Survey says 179 people reported feeling the earthquake.

ORCA Adaptive Snowsports Program staff member Izzy Barnwell shows a man how to use the bi-ski. (SAIL courtesy photo)
Adaptive snow sports demo slides to Eaglecrest

Southeast Alaska Independent Living will be hosting Learn to Adapt Day on Feb. 21.

Cars drive aboard the Alaska Marine Highway System ferry Hubbard on June 25, 2023, in Haines. (Photo by James Brooks)
Alaska’s ferry system could run out of funding this summer due to ‘federal chaos problem’

A shift in state funding could help, but a big gap likely remains unless a key federal grant is issued.

Photo by James Brooks/Alaska Beacon
U.S. Sen. Dan Sullivan stands with acting Coast Guard Commandant Adm. Kevin Lunday during the after the commissioning ceremony for the Coast Guard icebreaker Storis on Sunday, Aug. 10, 2025, in Juneau, Alaska.
Coast Guard’s new Juneau base may not be complete until 2029, commandant says

Top Coast Guard officer says he is considering whether to base four new icebreakers in Alaska.

Students from the Tlingit Culture Language and Literacy program at Harborview Elementary School dance in front of elders during a program meeting in 2023. (Clarise Larson / Juneau Empire file photo)
Sealaska adds more free Tlingit language courses

The new course is one of many Tlingit language courses offered for free throughout the community.

Most Read