The Norwegian Bliss leave Juneau’s downtown harbor after its first visit on Tuesday, June 5, 2018. (Juneau Empire File)

The Norwegian Bliss leave Juneau’s downtown harbor after its first visit on Tuesday, June 5, 2018. (Juneau Empire File)

Empire Live: Norwegian Cruise Lines reps discuss plans for Juneau at Chamber Luncheon

Representatives from the cruise ship company discuss plans for a future dock

Summary: Sherman says he understands there’s a lot of uncertainty around what might happen with the property and how many people are coming to Juneau and that makes people nervous. Norwegian is open to an agreement with the city where Juneau would have some control over berthing and cruise ship scheduling.

He didn’t take any questions from the audience but says he’s looking forward to having conversations with the community.

Read the Empire’s full coverage of the luncheon.

12:55 p.m.

He is just now getting to potential plan’s for NCL’s Juneau property. The company has begun working with architects to look at potential plans. The seawalk is one of their top priorities, as well as shore power.

Juneau can provide shore power, but drought conditions in recent years have made that difficult as Juneau’s electricity is generated from hydro-electric dams.

Sherman thinks there’s more room for green space, up to an acre with areas for pedestrians and bicycles.

12:45 p.m.

Seattle and Juneau see the same amount of passengers, he says, but Seattle takes in more money. He believes there are opportunities for Juneau to capture some of that revenue, mainly from increasing the numbers of hotels.

Many cruise passengers return to destinations after having first visited on a cruise. By increasing the number of hotels he believes Juneau could increase its revenue from tourism. He points to Cozumel, Mexico as an example of a city that has taken this approach.

12:40 p.m.

Juneau has some world-class and innovative tourism management he says, like the long-range waterfront plan and the tourism best practices guidelines.

Sherman’s personal favorite is the seawalk he says, but notes that Norwegian’s new property is right in the middle, what he calls a lynch-pin property. He hasn’t talked much about what Norwegian plans to do with the property.

12:35 p.m

Sherman is running through a number of NCL’s projects around the country. He notes however that these are all much larger than what Juneau has the capacity for.

His spent a few minutes talking about Icy Strait Point and the ongoing projects there. He spoke very highly of what the Hoonah Totem Corporation has done with Icy Strait.

His point when it comes to NCL is that they didn’t build a massive structure like the kind they built in Miami. The structure was made to fit the local aesthetic and not be invasive to the local environment.

12:25 p.m.

NCL loves public-private partnerships, he says, because the company isn’t interested in “cookie cutter,” construction. They want to build things that are unique to the specific location that serves the needs of both the company and the people who live there.

He is showing the chamber slides from Norwegian’s Pier 66 project in Seattle. There are spaces for conferences and its top deck has become a popular location for weddings he says.

“It’s used more by the people (of Seattle) than it is by us,” Sherman says.

12:15 p.m.

Today’s speaker is Howard Sherman, executive vice president of onboard revenue and destination services for Norwegian.

NCL doesn’t have a firm design plan, he says about the plot of land. The purpose of this trip is to listen and learn. “What should the future of Juneau look like,” he asks rhetorically.

12:10 p.m.

It’s an absolutely packed house at the Moose Lodge today, some attendees are even standing around the edges of the room.

12:05 p.m.

Representatives from Norwegian Cruise Lines will be speaking at the Juneau Chamber of Commerce Luncheon at the Moose Lodge. In September NCL spent $20 million to purchase a plot of land on the downtown waterfront with the intent of building a new cruise ship dock. Company officials have said in the past they’re keen to invest in Juneau as a tourist destination.

Contact reporter Peter Segall at 523-2228 or

More in News

Jasmine Chavez, a crew member aboard the Quantum of the Seas cruise ship, waves to her family during a cell phone conversation after disembarking from the ship at Marine Park on May 10. (Mark Sabbatini / Juneau Empire file photo)
Ships in port for the week of May 18

Here’s what to expect this week.

Rep. Sara Hannan (left) and Rep. Andi Story, both Juneau Democrats, talk during a break in floor debate Sunday, May 12, at the Alaska State Capitol. (Mark Sabbatini / Juneau Empire)
Juneau’s legislative delegation reflects on lots of small items with big impacts passed during session

Public radio for remote communities, merit scholarships, fishing loans among lower-profile successes

Gov. Mike Dunleavy speaks about his vision for Alaska’s energy future at the Connecting the Arctic conference held in Anchorage on Monday. Next to him is Alberta Premier Danielle Smith, invited to Anchorage to speak at this week’s Alaska Sustainable Energy Conference. (Yereth Rosen/Alaska Beacon)
Gov. Dunleavy examining energy bills passed by Alaska Legislature

Expresses optimism about carbon storage bill, pondering next steps on royalty relief that failed.

(Michael Penn/ Juneau Empire file photo)
Police calls for Sunday, May 19, 2024

For Sunday, May 19 Assault At 8:20 p.m. on Sunday, 32-year-old John… Continue reading

(Michael Penn / Juneau Empire file photo)
Police calls for Saturday, May 18, 2024

This report contains public information from law enforcement and public safety agencies.

Fay Herold, a delegate at the Alaska Democratic Party’s state convention, expresses concerns about a proposed change to the party’s platform on Saturday at Elizabeth Peratrovich Hall. (Mark Sabbatini / Juneau Empire)
Alaska Democrats gather in Juneau to make party plans for national convention in Chicago

Peltola, national party chairman among speakers; delegates get advice from protester at 1968 event.

A lamb-decorated headstone lays half hidden in a cemetery section in Douglas on Monday, Aug. 13, 2018. (Michael Penn / Juneau Empire file photo)
Shaky deals from past haunt efforts to preserve Douglas cemeteries today

As volunteers struggle to clear brush at historic sites, city leaders say they have limited options.

(Michael Penn / Juneau Empire file photo)
Police calls for Friday, May 17, 2024

This report contains public information from law enforcement and public safety agencies.

(Michael Penn / Juneau Empire file photo)
Police calls for Thursday, May 16, 2024

This report contains public information from law enforcement and public safety agencies.

Most Read