The Juneau Empire is offering an advertising stimulus program to help local businesses get the New Year off to a good start. To apply for an advertising grant visit: www.soundcommunitygrant.com. (Peter Segall / Juneau Empire)

Empire launches advertising stimulus program

Grant applications are available till the end of June.

The Juneau Empire is offering an advertising stimulus program to help local businesses get the New Year off to a good start.

Sound Publishing, which owns the Juneau Empire, is offering matching grants for advertising purchases.

“The goal of the local business stimulus program is to award matching advertising dollars to assist in allowing our local businesses to effectively communicate with their customers that they’re still open to serve them, even if it’s not how they traditionally have done so,” said Stephanie Spiess, the Empire’s advertising director.

The grant program, which is similar to what was offered as the local economy reopened, provides grants to advertisers to help them make the most of their marketing money.

The monthly grants range from $500 to $20,000 per month per client, and Sound Publishing is making up to $500,000 available to locally owned and operated businesses.

“We saw how beneficial the grant program last spring was to our local partners, and we want to continue to assist local businesses in marketing themselves at an affordable rate,” Spiess said. “The great thing about this stimulus program is that it will cover multimedia advertising, including both print and digital, to allow our local businesses multiple ways to get their message across.”

Applications are available online at www.soundcommunitygrant.com. The deadline to apply is Jan. 24. Grants will be awarded from Jan. 1 through March 31.

• Contact Ben Hohenstatt at (907)308-4895 or bhohenstatt@juneauempire.com. Follow him on Twitter at @BenHohenstatt

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