Alaskan Brewing Company recently won an award for the art on their newly-released Citrus Wheat ale. (Ben Hohenstatt / Juneau Empire)

Alaskan Brewing Company recently won an award for the art on their newly-released Citrus Wheat ale. (Ben Hohenstatt / Juneau Empire)

Can you dig it: Alaskan Brewing Co. wins award for zesty beer can art

It’s their first time winning an award from this organization.

Alaskan Brewing Co. recently won an award for the art adorning its citrus wheat ale, a recent release for the summer.

The Craft Beer Marketing Awards, an industry award for art and marketing of beers across the planet, announced that Alaskan Brewing was a first-time winner of a gold “Crushie,” their award for outstanding design or artwork.

Alaskan’s citrus wheat was rolled out just months ago, with an early-release edition being submitted to the awards for consideration, said Cindy Burchfield, creative project manager for the brewery, in a video interview.

“We were packaging it (the Citrus Wheat) in January,” Burchfield said. “We had never entered before, so we just got some of our new exciting styles and entered them.”

[Vaccines for visitors: Shots now available at 3 Alaska airports]

The citrus wheat ale features a silhouette of a hiker atop a mountain over a background sliding from orange to yellow to green, symbolizing the citrus flavors present in the beer, Burchfield said.

Cans are becoming a bigger and bigger part of the market, said chief operating officer Kristi McGuire, owing to aluminum’s higher recyclability, portability and consistency of quality.

“Consumers are choosing cans as a package of choice. The markets have shifted to more than 50%,” McGuire said. “Aluminum is more popular than plastic and glass.”

Alaskan Brewing Company recently won an award for the art on their newly-released Citrus Wheat ale. (Courtesy photo / Alaskan Brewing)

Alaskan Brewing Company recently won an award for the art on their newly-released Citrus Wheat ale. (Courtesy photo / Alaskan Brewing)

McGuire said that the design of cans, with their all-around coverage, compared to labels on bottles, allows for more innovative art.

“There’s so much more you can do to make it pop off the shelf,” Burchfield said.

The art itself reflects both the nature of the beer and its background in Alaska, as well as the popular Alaskan pastime of climbing tall bits of rock for sport and amusement. The ale itself is also made with wheat from Palmer, Burchfield said.

“We wanted to give people something to celebrate with after they’ve achieved that summit. The visuals in the background is Denali,” Burchfield said. “We went overboard with the color and vibrancy to show the citrus.”

The beer and the art are put together during the process so that they complement each other, McGuire said.

“Citrus wheat is a relatively new style on the market,” McGuire said. “Having this lighter refreshing style is perfect for the summer. This image really worked well for this particular beer.”

The beer is available at local retailers, bars and at the Alaskan Brewing Taproom.

• Contact reporter Michael S. Lockett at 757-621-1197 or mlockett@juneauempire.com.

More in News

Jasmine Chavez, a crew member aboard the Quantum of the Seas cruise ship, waves to her family during a cell phone conversation after disembarking from the ship at Marine Park on May 10. (Mark Sabbatini / Juneau Empire file photo)
Ships in port for the week of June 22

Here’s what to expect this week.

Participants in a pro-choice abortion rally gather outside the Governor’s Residence on Saturday to demand a pro-life flag flying at the entrance be taken down. (Mark Sabbatini / Juneau Empire)
Pro-choice abortion protesters march to Governor’s Residence to demand removal of pro-life flag

Rally on second anniversary of U.S. Supreme Court’s Dobbs decision also focuses on fall election.

Eddie Petrie shovels gravel into a mine cart as fast as possible during the men’s hand mucking competition as part of Juneau Gold Rush Days on Saturday at Savikko Park. (Mark Sabbatini / Juneau Empire)
Mucking, trucking, chucking and yukking it up at Juneau Gold Rush Days

Logging competitions, live music, other events continue Sunday at Savikko Park.

(Michael Penn / Juneau Empire file photo)
Police calls for Thursday, June 20, 2024

This report contains public information from law enforcement and public safety agencies.

Pins supporting the repeal of ranked choice voting are seen on April 20 at the Republican state convention in Anchorage. (James Brooks/Alaska Beacon)
State judge upholds most fines against group seeking repeal of Alaska ranked choice voting

An Anchorage Superior Court judge has ruled that opponents of Alaska’s ranked… Continue reading

Joshua Midgett and Kelsey Bryce Riker appear on stage as the emcees for MixCast 2023 at the Crystal Saloon. (Photo courtesy Juneau Ghost Light Theatre)
And now for someone completely different: Familiar faces show new personas at annual MixCast cabaret

Fundraiser for Juneau Ghost Light Theatre on Saturday taking place amidst week of local Pride events

Jasz Garrett / Juneau Empire
A section of Angoon along the coast is seen on June 14. Angoon was destroyed by the U.S. Navy in 1882; here is where they first pulled up to shore.
Long-awaited U.S. Navy apology for 1882 bombardment will bring healing to Angoon

“How many times has our government apologized to any American Native group?”

Juneau Mayor Beth Weldon announced this week she plans to seek a third three-year term. (Juneau Empire file photo)
Mayor Beth Weldon seeking third term amidst personal and political challenges

Low mill rate, more housing cited by lifelong Juneau resident as achievements during past term.

(Michael Penn / Juneau Empire file photo)
Police calls for Wednesday, June 19, 2024

This report contains public information from law enforcement and public safety agencies.

Most Read