The Alaska Division of Forestry is holding a contest to name the new “Take Time to Learn Before You Burn Moose.” (Courtesy Photo | Alaska Department of Natural Resources)

The Alaska Division of Forestry is holding a contest to name the new “Take Time to Learn Before You Burn Moose.” (Courtesy Photo | Alaska Department of Natural Resources)

A moose with no name: Contest to be held for new fire-prevention mascot

Move over, Smokey. Division of Forestry seeks name for mascot.

There’s a new face for a statewide fire-prevention campaign, but that face —a cartoon moose — doesn’t yet have a name.

The Division of Forestry, which is part of the Alaska Department of Natural Resources, is holding a contest to name the new “Take Time to Learn Before You Burn” moose, DNR announced Tuesday.

The Legislature in 2018 passed a bill that updated the penalties for burning offense committed on state, municipal and privately owned land. The statutes took effect last June, and DOF developed the campaign to target the division’s goal to reduce human-caused fires by 10% annually, according to a news release from DNR.

The contest encourages Alaska residents to submit names for the moose featured in the campaign’s logo.

“The division is hoping for a unique name capturing the spirit of Alaska, the moose and the campaign,” according to the release.

People, groups and youths can email suggested names, along with their own names and contact information, to dnr.dof.prevention@alaska.gov by Sept. 1.

The division will post the top five entries on its Facebook page and solicit votes from Sept. 15-30.

A winner will be announced Oct. 1.



• Contact Ben Hohenstatt at (907)308-4895 or bhohenstatt@juneauempire.com. Follow him on Twitter at @BenHohenstatt

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