Alaskan Brewing Company’s Chillin’ Cold IPA recently won a Gold Crushie award for Best Can Design at this year’s 2023 Craft Beer Marketing Awards in Nashville, Tennessee. (Courtesy Photo / Alaskan Brewing Co.)

Alaskan Brewing Company’s Chillin’ Cold IPA recently won a Gold Crushie award for Best Can Design at this year’s 2023 Craft Beer Marketing Awards in Nashville, Tennessee. (Courtesy Photo / Alaskan Brewing Co.)

Alaskan Brewing Co. takes gold at 2023 Craft Beer Marketing Awards

Juneau-based brewery wins “Crushie” for best can design.

Alaskan Brewing Co. of Juneau recently won a Gold Crushie Award for Best Can Design 8-15oz. for the company’s limited winter release, Chillin’ Cold IPA, making it the only Alaska win for 2023.

The 2023 Craft Beer Marketing Awards “Crushie” winners were announced recently through May 7-10 live from the 2023 Craft Brewers Conference in Nashville, Tennessee.

“We were so impressed by the sheer creativity, innovation, and caliber of marketing displayed in entries from around the world in every category,” said CBMAS Co-Founder Jim McCune, “More than 600 industry professional judges from around the world had their work cut out for them this year.”

Alaskan Brewing Co. creative project manager Cindy Burchfield played a huge role in creating the award-winning design. Burchfield said after Alaskan Brewing spent 37 years perfecting cold fermentation with their Alaskan Amber, the Chillin’ Cold IPA was the “next generation” of everything the company had learned within that time.

“We wanted Chillin’ to own the cold, both with the beer inside and the imagery on the outside,” Burchfield said. “The contrast design style was inspired by a previous Crushie winner, our Alaskan Island Ale, which is out again this summer. The Island Ale artist, Jennifer Panepinto, took her winning design style and applied it to a playful seal pup in the Arctic sea. The final design just says ‘cold’ to us.”

Alaskan Brewing Co. worked with Launch Beverage Consulting to design the brewery’s winter limited release Chillin’ Cold IPA, which recently won a Gold Crushie award for Best Can Design at this year’s 2023 Craft Beer Marketing Awards in Nashville, Tennessee in May. (Courtesy Photo / Launch Beverage Consulting)

Alaskan Brewing Co. worked with Launch Beverage Consulting to design the brewery’s winter limited release Chillin’ Cold IPA, which recently won a Gold Crushie award for Best Can Design at this year’s 2023 Craft Beer Marketing Awards in Nashville, Tennessee in May. (Courtesy Photo / Launch Beverage Consulting)

This year the CBMAS also introduced a charity fundraiser category, “Show Us Your Favorite Tattoo”, that raised over $6,000 to benefit the Michael J Jackson Foundation that funds scholarships for Black, Indigenous and people of color within the brewing and distilling trades, according to a news release.

The proceeds raised from the charity category were presented on stage to Garrett Oliver, Founder & Chair of MJF, and Brewmaster of The Brooklyn Brewery. The winning tattoo was entered by Chris Jacobs from Beer Zombies Brewing Company in Las Vegas, Nevada and was drawn by tattoo artist Aaron Jackman, from Ghost Tattoo based in Las Vegas.

A wide range of entries were received from every region of the world. All winning entries can be viewed on the CBMAs websites’ 2023 Winners Gallery. According to the press release, US breweries garnered most of the wins, followed by Australia and Canada. Georgia had the most wins, followed by Texas while Colorado and Washington tied for third place in the amount of US state wins.

A total of 304 award wins were presented to winning brewers, designers, and marketing agencies from throughout the world this year. There were 89 Platinum Crushie wins, 160 Gold Crushie wins and 56 Global Crushie wins, according to the press release.

This isn’t the first time Alaskan Brewing Co. has won Crushie awards for Best Can Design. Previous Crushie wins include Alaskan White, Gold in 2020, Alaskan Citrus Wheat, Gold in 2021, Alaskan Island Ale, Platinum in 2022, Alaskan Pilsner, Gold in 2022 and Alaskan Cold IPA, Gold in 2023.

Since Chillin’ Cold IPA was a winter limited release, it’s not currently available, however, Island award-winning ale and pilsner are available around town as well as at Alaskan Brewing’s midtown Tasting Room in Juneau. Alaska Brewing Co. ‘beer gear’ can be purchased at the new downtown depot as well as the Tasting Room and online at alaskanbeer.com.

“Alaskan Brewing tries to put as much passion into our designs as our brewers put into every batch we brew,” Burchfield said. “It’s exciting when those hours of creative collaboration are recognized on a national level. We are proud to be placing a bit of Alaska into the hands of people across the country.”

• Contact reporter Jonson Kuhn at jonson.kuhn@juneauempire.com.

More in News

Jasmine Chavez, a crew member aboard the Quantum of the Seas cruise ship, waves to her family during a cell phone conversation after disembarking from the ship at Marine Park on May 10. (Mark Sabbatini / Juneau Empire file photo)
Ships in port for the week of July 6

Here’s what to expect this week.

Disney Williams (right) orders coffee from Lorelai Bingham from the Flying Squirrel coffee stand at Juneau International Airport on Thursday. (Mark Sabbatini / Juneau Empire)
New coffee stand at airport stirs up heated dispute about having proper authorization to operate

Fans of Flying Squirrel Espresso praise location, hours; officials say FAA violations could be costly.

Nano Brooks and Emily Mesch file for candidacy on Friday at the City and Borough of Juneau Municipal Clerk’s office in City Hall. (Jasz Garrett / Juneau Empire)
City and Borough of Juneau regular municipal election candidate filing period opens

So far, most vie for Assembly District 2 seat — mayor, Board of Education, and District 1 also open.

Killah Priest performs at the Juneau Arts and Culture Center in December 2019. (Photo courtesy of Lance Mitchell)
Killah Priest sets new record with Alaskan artists on ‘Killah Borealis’

Wu-Tang Clan rapper seeks to lift Alaskan voices and culture in his return performance to Juneau

(Michael Penn / Juneau Empire file photo)
Police calls for Wednesday, July 10, 2024

For Wednesday, July 10 Attempt to Serve At 10:06 a.m. on Wednesday,… Continue reading

Commercial fishing boats are lined up at the dock at Seward’s harbor on June 22. Federal grants totaling a bit over $5 million have been awarded to the Alaska Seafood Marketing Institute to help Alaskans sell more fish to more diverse groups of consumers. (Yereth Rosen/Alaska Beacon)
Federal grants to state agency aim to expand markets for Alaska seafood

More than $5M to help ASMI comes after Gov. Dunleavy vetoed $10M for agency.

Gov. Mike Dunleavy holds up the omnibus crime bill, House Bill 66, after signing it at a ceremony Thursday at the Department of Public Safety’s aircraft hangar at Lake Hood in Anchorage. At his side are Sandy Snodgrass, whose 22-year-old son died in 2021 from a fentanyl overdose, and Angela Harris, who was stabbed in 2022 by a mentally disturbed man at the public library in Anchorage and injured so badly that she now uses a wheelchair. Snodgrass and Harris advocated for provisions in the bill.Behind them are legislators, law enforcement officers and others. (Yereth Rosen/Alaska Beacon)
Goals for new Alaska crime law range from harsher penalties for drug dealers to reducing recidivism

Some celebrate major progress on state’s thorniest crime issues while others criticize the methods.

Juneau Board of Education President Deedie Sorensen (left) and Vice President Emil Mackey, holding his son Emil Mackey IV, listen to discussion about next year’s budget for the school district during a meeting March 14 at Juneau-Douglas High School: Yadaa.at Kalé. Recall votes for both board members were certified this week for the Oct. 1 municipal election ballot. (Mark Sabbatini / Juneau Empire file photo)
Petitions to recall two Juneau school board leaders get enough signatures for Oct. 1 election ballot

President Deedie Sorensen, Vice President Emil Mackey targeted due to school district’s budget crisis.

Most Read