Why a LinkedIn Profile Is Important for Most Professionals

If you’re a professional looking for a job in Alaska, you’ll want to make sure you have a LinkedIn profile and that it’s optimized for opportunity.

When it comes to business networking, there is no better online resource than LinkedIn. The world’s largest professional network boasts more than 347 million members worldwide, including executives from every Fortune 500 company.

Not surprising, a study from Jobvite, a provider of recruiting software, finds that LinkedIn is the network where people do most of their job-seeking activity.

Linking to opportunity

Here’s how people say they most frequently use the site in connection with a job search:

  • 40 percent – a contact referred me for a job
  • 32 percent – a contact shared a job opportunity
  • 32 percent – made a new professional connection
  • 32 percent – contact provided an employee’s perspective on a company

Take a look at those first two items again: “a contact referred me for a job” and “a contact shared a job opportunity.” Although some of these instances are in response to job seeker requests, others are unsolicited.

Hunting for you

LinkedIn has become a primary tool for recruiters. In fact, 94 percent of recruiters are active on LinkedIn.

What are recruiters doing there?

They are looking for qualified individuals to fill job openings. The process was once known as headhunting. Today, it’s called candidate sourcing — and LinkedIn is a primary source of candidates.

Your profile

Given that LinkedIn could lead to your next job opportunity, you’ll want to create a profile, if you don’t already have one, and keep it updated.

Include a professional photo, one that will make a favorable impression on a potential employer. People sometimes forget that LinkedIn is a professional network and make poor photo choices. Others decide not to include a photo, which, contrary to belief, doesn’t come across as mysterious; it looks like you have something to hide.

Speaking of hiding, choose your profile header carefully. Some people use their current job title; for example, Vice President of Marketing at XYZ company. Others opt to focus on areas of specialization; one marketing professional’s profile reads, PR – Communications – Marketing – Branding.

The choice is yours. But, whatever you choose, make sure you use a title or terms that are common to your industry. You want recruiters and others to know what you do. As important, when people search, you want them to find you.

LinkedIn is a vast network, and career possibilities grow with your network. Polish your profile, connect with others, and explore ways to interact in the LinkedIn community.

At LinkedIn, if you build it, the job opportunities will come.

Paula Santonocito, a business journalist specializing in employment issues, holds a Workforce Career Coach Facilitator (WCCF) certificate and has been awarded the Global Career Development Facilitator (GCDF) designation.

The news and editorial staff of Sound Publishing, Inc. had no role in the preparation of this post. The views and opinions expressed in this sponsored post are those of the advertiser and do not reflect those of Sound Publishing, Inc.

Sound Publishing, Inc. does not accept liability for any loss or damages caused by the use of any products, nor do we endorse any products posted in our Marketplace.

More in Marketplace

CBD oil UK: we review the 6 best CBD oils for 2023

CBD oil, certainly a hot new trend that has swept through the… Continue reading

Best Online Slots for Real Money: Online Slot Sites with High RTP Machines in 2023

No matter if you’re chasing progressive jackpots, looking for exciting graphics and… Continue reading

Best Pet Psychics: How Do Pet Readings Work

Have you ever wondered what’s on your beloved pet’s mind? Or how… Continue reading

Love Reading: Everything You Need To Know About Love Reading Online

When you are in love with someone special, you will use every… Continue reading

Keen.com Review 2022: Should You Pick The Keen Psychic Service And Trust Its Advisors?

Keen.com Review 2022 With Pros, Cons, Prices And Much More For Fortune… Continue reading

Best 4/20 Delta 9 And Delta 8 Deals Online

Save this 420 season with the best deals on your favorite hemp… Continue reading

main image
Discover The Best Legal THC Gummies for Sleep

How THC Gummies help you sleep better and everything you want to… Continue reading

Wholesale Delta 9 Gummies For Vape Shops

Discover the best-selling legal delta-9 gummies for vape shops and how to… Continue reading

Best Pure Delta-8 Softgels Online 2022

Discover the best delta-8 softgels made from full-spectrum delta-8 oil available online.… Continue reading

5 Things To Know Before Buying Delta 8 THC Products

You don’t just go out to any restaurant without at least checking… Continue reading

Best THC Gummies Available Online (With Delta 9)

We’re living in a world where you can order legal THC gummies… Continue reading