Why a LinkedIn Profile Is Important for Most Professionals

If you’re a professional looking for a job in Alaska, you’ll want to make sure you have a LinkedIn profile and that it’s optimized for opportunity.

When it comes to business networking, there is no better online resource than LinkedIn. The world’s largest professional network boasts more than 347 million members worldwide, including executives from every Fortune 500 company.

Not surprising, a study from Jobvite, a provider of recruiting software, finds that LinkedIn is the network where people do most of their job-seeking activity.

Linking to opportunity

Here’s how people say they most frequently use the site in connection with a job search:

  • 40 percent – a contact referred me for a job
  • 32 percent – a contact shared a job opportunity
  • 32 percent – made a new professional connection
  • 32 percent – contact provided an employee’s perspective on a company

Take a look at those first two items again: “a contact referred me for a job” and “a contact shared a job opportunity.” Although some of these instances are in response to job seeker requests, others are unsolicited.

Hunting for you

LinkedIn has become a primary tool for recruiters. In fact, 94 percent of recruiters are active on LinkedIn.

What are recruiters doing there?

They are looking for qualified individuals to fill job openings. The process was once known as headhunting. Today, it’s called candidate sourcing — and LinkedIn is a primary source of candidates.

Your profile

Given that LinkedIn could lead to your next job opportunity, you’ll want to create a profile, if you don’t already have one, and keep it updated.

Include a professional photo, one that will make a favorable impression on a potential employer. People sometimes forget that LinkedIn is a professional network and make poor photo choices. Others decide not to include a photo, which, contrary to belief, doesn’t come across as mysterious; it looks like you have something to hide.

Speaking of hiding, choose your profile header carefully. Some people use their current job title; for example, Vice President of Marketing at XYZ company. Others opt to focus on areas of specialization; one marketing professional’s profile reads, PR – Communications – Marketing – Branding.

The choice is yours. But, whatever you choose, make sure you use a title or terms that are common to your industry. You want recruiters and others to know what you do. As important, when people search, you want them to find you.

LinkedIn is a vast network, and career possibilities grow with your network. Polish your profile, connect with others, and explore ways to interact in the LinkedIn community.

At LinkedIn, if you build it, the job opportunities will come.

Paula Santonocito, a business journalist specializing in employment issues, holds a Workforce Career Coach Facilitator (WCCF) certificate and has been awarded the Global Career Development Facilitator (GCDF) designation.

More in Marketplace

Best CBD oil for pain
Best CBD Oils Reviewed: Top 3 Picks (2020)

There’s a lot of buzz around CBD (cannabidiol) these days. The cannabis-derived… Continue reading

How Social Media Can Further Recruitment Efforts
How Social Media Can Further Recruitment Efforts

When you’re looking to hire, don’t overlook one of today’s most effective… Continue reading

How to Leverage Online and Print Employment Advertising
How to Leverage Online and Print Employment Advertising

You have an open position in Alaska and you want to cast… Continue reading

Why You Need to Respond to All Job Applicants
Why You Need to Respond to All Job Applicants

How many applications do you expect to receive for the Alaska job… Continue reading

How a Good Job Listing Attracts and Repels the Right Candidates

In her groundbreaking 2010 book, “"The Cultural Fit Factor: Creating an Employment… Continue reading

How to Create a Good Job Listing
How to Create a Good Job Listing

So, you have an open position in Alaska and you want to… Continue reading

Why You Want a Complete Facebook Profile

If you’re like most U.S. adults who use the Internet, you are… Continue reading

Social Media: Why You Want to Keep It Clean

Are you on Facebook?If you’re like most people, the answer is yes. A… Continue reading

Why a LinkedIn Profile Is Important for Most Professionals

If you’re a professional looking for a job in Alaska, you’ll want… Continue reading

How to Write a Resume

Before you start looking for your next job in Alaska, you want… Continue reading

Why and When You Need a Resume

In an age where everyone seems to be online all the time,… Continue reading