How a Good Job Listing Attracts and Repels the Right Candidates

In her groundbreaking 2010 book, “”The Cultural Fit Factor: Creating an Employment Brand That Attracts, Retains, and Repels the Right Employees,” recruitment and employer branding expert Lizz Pellet puts forth the premise that companies want to repel certain job candidates.

The idea initially met with some skepticism. Repel job candidates? Say what? Isn’t the goal to attract candidates?

Yes, the goal is to attract candidates, but you want to attract the right candidates, those who are a fit for your company’s culture and the job. At the same time, you want to repel other candidates, those who aren’t a fit, so that they don’t waste your time or theirs by applying for the job.

This was great advice in 2010. Today, it’s a practice best companies strive to follow.

It makes perfect sense, if you think about it. So, how do you create a job listing that both attracts and repels job candidates?

Talk about the workplace

Make sure you share information about your company’s culture in the ad you post to a local job board.

This is important because you want to hire people who connect with your company, its values, mission and vision, and management style. An employee who is a good fit will be more engaged in the job, and therefore more productive. In addition, he or she will stay in the job longer, which means you won’t have to perpetually recruit for the position.

At the same time, by sharing information about your company’s culture, you screen out, or repel, candidates you might mistakenly hire.

Connecting to culture

Of course, you first have to identify the key elements of your company’s culture. Note the word “identify.” This is not something you have to make up; your culture already exists.

Here are a few examples. Southwest Airlines is known as fast, fun, and friendly, and the culture is ingrained in employee behavior and company processes. Fast-food Chick-fil-A is closed on Sundays because of its faith-based culture.

Google, meanwhile, includes this information in the Our Culture section at its website: “We strive to maintain the open culture often associated with startups, in which everyone is a hands-on contributor and feels comfortable sharing ideas and opinions.”

What are the messages here?

If you’re a job seeker who doesn’t like to work in teams, you should avoid Google. If you are interested in working weekends and prefer to keep religion separate from business, Chick-fil-A probably isn’t for you. And if crazy workplace behavior drives you crazy, you’re going to feel uncomfortable at Southwest.

Even if your company is a small business in Alaska it has a culture. Sharing information about that culture in your job listing will help you attract and repel the right candidates, which will lead to better hires.

Paula Santonocito, a business journalist specializing in employment issues, has covered online recruitment since the early days of Web-based employment advertising and candidate sourcing.

The news and editorial staff of Sound Publishing, Inc. had no role in the preparation of this post. The views and opinions expressed in this sponsored post are those of the advertiser and do not reflect those of Sound Publishing, Inc.

Sound Publishing, Inc. does not accept liability for any loss or damages caused by the use of any products, nor do we endorse any products posted in our Marketplace.

More in Marketplace

CBD oil UK: we review the 6 best CBD oils for 2023

CBD oil, certainly a hot new trend that has swept through the… Continue reading

Best Online Slots for Real Money: Online Slot Sites with High RTP Machines in 2023

No matter if you’re chasing progressive jackpots, looking for exciting graphics and… Continue reading

Best Pet Psychics: How Do Pet Readings Work

Have you ever wondered what’s on your beloved pet’s mind? Or how… Continue reading

Love Reading: Everything You Need To Know About Love Reading Online

When you are in love with someone special, you will use every… Continue reading

m Review 2022: Should You Pick The Keen Psychic Service And Trust Its Advisors? Review 2022 With Pros, Cons, Prices And Much More For Fortune… Continue reading

Best 4/20 Delta 9 And Delta 8 Deals Online

Save this 420 season with the best deals on your favorite hemp… Continue reading

main image
Discover The Best Legal THC Gummies for Sleep

How THC Gummies help you sleep better and everything you want to… Continue reading

Wholesale Delta 9 Gummies For Vape Shops

Discover the best-selling legal delta-9 gummies for vape shops and how to… Continue reading

Best Pure Delta-8 Softgels Online 2022

Discover the best delta-8 softgels made from full-spectrum delta-8 oil available online.… Continue reading

5 Things To Know Before Buying Delta 8 THC Products

You don’t just go out to any restaurant without at least checking… Continue reading

Best THC Gummies Available Online (With Delta 9)

We’re living in a world where you can order legal THC gummies… Continue reading