Hearthside Books owner Brenda Weaver holds the “Where’s Waldo?” sign which will be displayed in downtown Juneau businesses in July to signal to seekers that a six-inch, cardboard Waldo will be hiding in the store. In this July 21 photo, Waldo can be seen standing on the bookshelf. Clara Miller | Capital City Weekly

Hearthside Books owner Brenda Weaver holds the “Where’s Waldo?” sign which will be displayed in downtown Juneau businesses in July to signal to seekers that a six-inch, cardboard Waldo will be hiding in the store. In this July 21 photo, Waldo can be seen standing on the bookshelf. Clara Miller | Capital City Weekly

Find Waldo in downtown Juneau, win prizes

For more than 30 years, kids and adults alike have picked up copies of the “Where’s Waldo?” book series to see if they could spot the iconic red and white stripe wearing character amongst busy, chaotic illustrations. Now, people can try to find Waldo in real life right here in Juneau.

Six years ago, Candlewick Press which prints the book series, and the American Booksellers Association (ABA), launched a Find Waldo Local campaign. The idea behind it was to encourage communities to shop local by searching for miniature Waldos inside stores. Only 250 ABA member stores nationwide are chosen to participate each year, and for 2018, Hearthside Books was selected.

“They want to help support the local economies and have a lot of fun. I thought it would be fun for downtown businesses,” said Brenda Weaver, owner of Hearthside Books. It’s a good way to remind locals amidst tourist season that they’re here, she said. “It highlights the downtown businesses that are there year-round.”

Hearthside has partnered with the Downtown Business Association (DBA) to host the event in 25 downtown, local businesses for the month of July.

“We definitely support any shop local initiative, so this is definitely something we were interested in helping out with,” said Dana Herndon of Downtown Business Association. She noted there will be a variety of establishments in on the campaign beyond retailors, from bed and breakfasts to museums and the Juneau Public Library.

“We are thrilled to participate at Kindred Post,” owner Christy NaMee Eriksen told the Capital City Weekly. “We’re huge fans of activities that bring people together through curiosity and play in our downtown neighborhood. We’re grateful to Hearthside Books and the Downtown Business Association for organizing.”

How it works

At each participating location, a person can pick up a Find Waldo Juneau passport which will be stamped or signed each time they find the six-inch Waldo standee hiding in the store. When in Hearthside, the Find Waldo Local headquarters, participants are also encouraged to look out for Waldo’s and his friends’ lost items: Waldo’s key, Woof’s bone, Wenda’s camera, Wizard Whitebeard’s scroll, and Odlaw’s binoculars.

Once the passport is signed or stamped 10 times by an employee signifying the participant has found Waldo, the person can bring their passport to Hearthside Books, and claim a “I Found Waldo Local” button and a $1 off coupon, which are limited to the first 125 participants. If the participant gets their passport signed 20 times they can enter a drawing for an eight-volume set of Waldo books and other prizes donated by participating businesses. The prize drawing will be on Tuesday, July 31 at 5:30 p.m. at the downtown Hearthside Books.

Participating businesses

Participating businesses are Hearthside Books & Toys; Juneau Public Library; Kindred Post; Alaska Art Gallery; Bustin’ Out Boutique; TK MaGuires; 60 Degrees Coffee & Tea; Juneau-Douglas City Museum; 4th Coast Outfitters; Alaska Robotics; EFFY; Juneau Drug; Juneau Arts and Culture Center; Alaska Capital Inn; Peterson’s Pretzels; Baranof Hotel; Rainy Retreat Books; APK Division of Libraries, Archives and Museums; Harbor Tea and Spice; Coppa; Alaska USA Federal Credit Union; Juneau Artists Gallery; The Canvas; Juneau’s Imagination Station; and Foggy Mountain Shop.

The easy way to find a participating is business is to check for the Find Waldo sign in the front window.

Keep your eyes open Juneau – you might just spot a life-sized Waldo wandering downtown, too.



• Clara Miller is the Capital City Weekly editor. She can be reached at cmiller@capweek.com.



More in Neighbors

Recognitions for the week of March 19

Juneau students earn academic honors

This photo shows AWARE’s 2023 Women of Distinction (left to right) Kate Wolfe, Jennifer Brown, LaRae Jones and Susan Bell. (Courtesy Photo)
Thank you letter for the week of March 19, 2023

Thank you, merci, danke, gracias, gunalchéesh.

During winter 2022-23, contractors replace the awning structure on the 1904-1913 Valentine Building. The historic building was listed on the National Register of Historic Places in 1985. Its location at the corner of Front and Seward streets is also within Juneau’s Downtown Historic District. (Laurie Craig / For the DBA)
Rooted in Community: The historic Valentine Building and the Findley Family

Many shops have occupied the Seward Street storefronts while Juneau Drug anchors the corner space.

Rotary Club of Juneau recently announced recipients of Annual Vocational Service Awards. They were Marjorie Menzies, Marc Wheeler,The Financial Reality Fairs’ Sponsors and Organizers,The Teal Street Center and Juneau’s Legislative Delegation  (Sen. Jesse Kiehl, Rep. Sara Hannan and Rep. Andi Story. (Courtesy Photo)
Rotary Club of Juneau presents Annual Vocational Service Awards

Each year, the Rotary Club of Juneau’s Vocational Service Awards, honor businesses,… Continue reading

Jane Hale (Courtesy Photo)
Coming Out: A brief desultory digression

Wisdom in Willie and Waylon and veritable virtue in Virgil.

"Bald pride abounds," writes Geoff Kirsch. "In fact, a Bald Men Club of Japan holds an annual Bald Man Competition. In this Olympic-style international tournament, two men stick suction cups to their heads, attached to a single red rope, and then attempt to pull off their opponent’s cup, tug-of-war style. Better start training for next year; I wonder what the rules say about Spider Tack…" (Unsplash /  Chalo Garcia)
Slack Tide: The good, the bald and the ugly

A look at merely a few benefits of being bald…

Laura Rorem (Courtesy Photo)
Living & Growing: Finding strength in vulnerability

Vulnerability is at the heart of being human.

Matthew Schwarting, a Montessori Borealis Public School seventh grader, recently won the Juneau School District's spelling bee. (Courtesy Photo)
7th grader maneuvers into top spot at spelling bee

The Juneau School District recently held its annual district spelling bee.

Alaskan Brewing Co. staff presents a check to Southeast Alaska Food Bank director Chris Schapp on Tuesday as part of the company’s “Cheers to the Southeast Alaska Food Bank!” celebration. The evening also celebrated the selection of Alaskan Brewing Co. next year recipient SEADOGS. (Courtesy Photo / Erin Youngstrom)
Alaskan Brewing Co. selects 2023 nonprofit partner, donates $8,000 to food bank

Tasting Room event celebrates 2022 donation to Southeast Food Bank.

Jonson Kuhn / Juneau Empire File 
A long line of residents stand with bags in hand, digging through scarce supplies on a rainy Tuesday afternoon in Juneau at the Southeast Alaska Food Bank. Next Saturday, Juneau’s Rotary clubs are teaming up to help collect food for the food bank.
Rotary clubs team up to fight hunger

Next Saturday, the Juneau-Gastineau and Glacier Valley Rotary clubs will join forces… Continue reading

Adam Bauer
Living & Growing: Faith and addressing climate change

It is an honor to live in this homeland of the Áak’w… Continue reading

spelling bee
Slack Tide: Bee-ing and nothingness

It’s hip to bee square.