30°

The 8,000-circulation publication is aimed at the supply chain for wild-caught seafood "from net to market," Sipes said.

"Ultimately, we are here to provide you - the individuals that serve as one of the most vital links in the entire wild seafood supply chain - with the information you need to help consumers become more aware about wild seafood," Sipes wrote in the 32-page inaugural issue.

Part of the motivation to start the magazine is to counter confusing, erroneous or self-serving information about wild seafood that confronts consumers, Sipes said.

"There's a lot out there for the consumer to digest," Sipes said. "We want to make sure that the information we provide is the most concise and the most accurate."

Northwest Publishing Center also publishes Pacific Fishing and the Marine Digest and Cargo Business News.

"Founding partners" of Wild Catch include Alaska Airlines, Ocean Beauty Seafoods and Aqua Star. Sipes said the partners provided financial backing to help launch the publication. They do not have an ownership stake, he said.

An editorial advisory board includes representatives of the Alaska Seafood Marketing Institute, Marine Stewardship Council and Southeastern Fisheries Association and others.