Wurst is owner and founder of WebCitz, a technology company specializing in custom Web site design, software development, e-commerce solutions, Web hosting, domain names, search-engine optimization and graphic design.

He has yet to make headlines as a big software company. His name, however, has been gracing newspapers for his good deeds, as he reaches out to families of missing persons.

"When I saw that Kelly Nolan had been taken from the Madison (Wis.) area, I thought that it would be helpful to get the word out," Wurst said.

Wurst offered the Nolan family a free Web site - including free design and maintenance - to help spread the word of Nolan's disappearance beyond the Facebook and MySpace message boards.

When Mahalia Xiong disappeared soon after, Wurst realized that he had found a niche.

"Everyone was looking to help out," Wurst said. "Then I thought, 'She's not the only person to go missing.'"

Wurst quickly foundedpleasehelpfind.org, a Web site for missing persons, in early July after Nolan's disappearance. Design for her site took roughly 12 hours, "a lot more than just installing a blog and letting it fly," Wurst said.

With two sites under his belt, Wurst is now able to complete a site in six to eight hours, in addition to the maintenance work - such as adding family updates, news articles and photos once the site is complete.

"I see it becoming a big thing," Wurst said.

In addition to providing Web sites at no cost to families not just in Wisconsin, but across the country, Wurst is working to add a directory of all missing persons to the site, so that regardless of whether a family accepts his offer, the information and picture of the missing person will be available online.

Wurst founded pleasehelpfind.org for the pro bono Web site design.

"I didn't want to look like I was profiting from people's misery," Wurst said.

Seated behind the desk at Friday's Auto Deals, where he works as a salesman and runs WebCitz, Wurst looks like any other college student.

But closer scrutiny at his daily schedule and workload reveals that's anything but the case.

"I get up at 6 a.m. and go to bed at midnight - between school and work, that's just terrible," Wurst said.

It's a schedule, however, he's gotten used to as business has taken off since he founded WebCitz when he was 15.

By the time Wurst graduated from high school, his client base had reached 10.

Today, it's roughly 150, a number he manages in addition to his course load at the University of Wisconsin-Oshkosh.

"It's hard keeping up with all the phone calls and e-mails," Wurst said. "I miss out on all the good parts of college. But what do I do with a customer calling me at 8 a.m.?"

Open seven days a week - Monday through Friday from 8 a.m. to 8 p.m., and 10 a.m. to 4 p.m. on the weekends - Wurst is hardly ever away from his computer.

His work ethic is something that keeps him on top of his workload, he said, and it helps assure customers that they can expect results, despite his age.

"I try to set a good image up online so that by the time they figure out I'm 20, at least they'll give me a shot," Wurst said.